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Get Complete Project Material File(s) Now! » Method In this chapter, the research methodology will be presented. The choice of the authors to use a case study ap-proach together with a qualitative method will be motivated. Subsequently, the approach to...
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Get Complete Project Material File(s) Now! » Theoretical Frame of reference The purpose of this chapter is to provide the theoretical background to the topic and to demonstrate an understanding of the previous theories and relevant concepts which were related...
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Get Complete Project Material File(s) Now! » Customer Relationship Management There are many different definitions of CRM. Many believe that the concept is a computer system that companies use to store customer information in order to provide customers with customized...
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Get Complete Project Material File(s) Now! » Information processes Information processing refers to the process by which a stimulus is received, interpreted, stored in memory and later retrieved (Engel et al. 1994 p 472). McGuire (1976) developed a model for...
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Get Complete Project Material File(s) Now! » Theoretical background In the following chapter the literature review that the thesis is based on is presented. The chapter begins to explain the main concepts in the theory of customer experience that are...
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Get Complete Project Material File(s) Now! » LITERATURE REVIEW AND THEORITICAL FRAMEWORK The aim of this section is to present literatures relevant to this research and to provide a theoretical framework. The chapter begins with a review of definitions and...
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Get Complete Project Material File(s) Now! » Strategic communication Strategic communication is defined as biased and professionally pre-planned mass communication (Sweldens, Van Osselaer and Janiszewski, 2010). Hallahhan et. al, (2007) defined Strategic Communication as a process of planning and development...
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Get Complete Project Material File(s) Now! » Choice of Research Strategy The most optimal strategy of this thesis was interpreted to be one that aims to integrate and modify “best practices” of separate research disciplines and adapt them to the...
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Get Complete Project Material File(s) Now! » Water Resources Agencies There are three types of organizations concerning water resources: Central, Regional and Provincial government agencies, and foreign funded projects. In order to get better understanding what they have done, I...