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Get Complete Project Material File(s) Now! » Relationship breadth Even though the literature has mostly focussed on relationship length and depth, understanding the customer‟s motivation to purchase additional services from the same service provider is also important (Soureli et al.,...
Get Complete Project Material File(s) Now! » Method Qualitative vs. Quantitative Method One method is not more suitable than the other within scientific research, rather it depends on the problem and purpose of the research in question in order to...
Get Complete Project Material File(s) Now! » Frame of Reference The relevant theory to this thesis is presented in two main sections: Direct marketing and Customer loyalty. The direct marketing section includes subsections with its connections to Relationship marketing and...
Get Complete Project Material File(s) Now! » Social Media Usage Companies, seeing the growth of social media usage among consumers, are starting to use them in their marketing strategy due to their low cost and their popularity. These platforms are...
Get Complete Project Material File(s) Now! » RTOs challenges and transformation process In the current competitive and complex R&D landscape, RTOs are under significant pressure and are undergoing reforms in order to become more competitive and to have more impact...
Get Complete Project Material File(s) Now! » Characteristics of the studies under review As the findings of empirical studies tend to be idiosyncratic according to the research methodology (Leonidou et al. 2002), it is essential to examine the methodological aspects...
Get Complete Project Material File(s) Now! » Background to Auditing and Role of Auditor Financial markets crisis since 2007 has unfolded many issues regarding the supervision of financial institutions, financial reporting and auditing as of core importance to many regulatory...
Get Complete Project Material File(s) Now! » Theoretical Frame of Reference This chapter of the thesis will look at the theoretical framework that will provide a guideline for the thesis. Previous research on the topics of franchises, innovation theory and...
Get Complete Project Material File(s) Now! » Methodology and Method In this chapter, the methodology discusses the motivations behind the chosen philosophy, purpose, and approach. In addition, this chapter covers the method used when defining, collecting and analyzing data. “…the...