DIRECT MARKETING AND THE DEVELOPMENT OF SPAM VIA ELECTRONIC COMMUNICATIONS

Get Complete Project Material File(s) Now! » CHAPTER 4 INTERNATIONAL INITIATIVES TO COMBAT SPAM ITU AND OECD Introduction In the first three chapters the basis for the study was laid by noting how spam evolved into the scourge it is...

Marketing strategy of Volvo cars in India

Get Complete Project Material File(s) Now! » Automobile Sector & Its Growth in India Automotive industry is one of the key drivers for an economy. It plays a pivotal role in country’s rapid economic and industrial development. In India, the...

Role of Marketing on Enhancing Brand Awareness

Get Complete Project Material File(s) Now! » Social Media Usage Companies, seeing the growth of social media usage among consumers, are starting to use them in their marketing strategy due to their low cost and their popularity. These platforms are...

How are the companies using environmental values in their marketing communication?

Get Complete Project Material File(s) Now! » Methodology In my analysis I used semiotics in order to identify words or images with connotations towards environmental or market values. I also looked for certain rhetorical tools used in the texts and...

Marketing in tourism

Get Complete Project Material File(s) Now! » Methodology Research Approach There are two research approaches to conducting an investigation which are determined by the purpose of each study, and these are the inductive and deductive approach. According to Dew (2007),...

THE ROLE OF FOOD TOURISM AS A KEY ELEMENT OF DESTINATION MARKETING

Get Complete Project Material File(s) Now! » Stakeholders in destination marketing Destinations are some of the most difficult entities to manage and market, due to the intricacy of the relationships of local stakeholders (Prideaux & Cooper, 2002; Sautter & Leisen,...

Destination marketing organisations

Get Complete Project Material File(s) Now! » CHAPTER 3 THEORETICAL AND CONCEPTUAL FRAMEWORK This chapter presents the theoretical and conceptual framework for this study. According to Imenda (2014:189), a “theoretical framework is the application of theories and consists of a...

AFRICAN COUNTRIES, FOREIGN DIRECT INVESTMENT AND ECONOMIC CHANGE IN AFRICA

Get Complete Project Material File(s) Now! » BACKGROUND The transfer of environmentally sound technologies (ESTs), particularly from industrialised countries of the North to developing countries such as those of Africa, has become a key issue in foreign policy and development...

Crystallizing the Idea of Marketing: The Gurus Speak

Get Complete Project Material File(s) Now! » C h a p t e r T h r e e Theoretical Perspective Overview The discussion presented in this chapter includes a variety of topics relevant to the subject of study (marketing),...

Advertising and the role of advertising in the marketing mix

Get Complete Project Material File(s) Now! » Methodology This chapter deals the research method used in this thesis in relation to the research approach, research de-sign, secondary and primary data collection and interviews. Moreover, the discussion in this chapter also...