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Get Complete Project Material File(s) Now! » Social media has been a significant driver of advancements in SME marketing and its increasing popularity has brought many opportunities for SMEs to market their products and gather information about their customers more...

Get Complete Project Material File(s) Now! » Millennials The thesis will base the studies on Millennials as the target group. The reason why is that the audience in this group has a high involvement in the digital field. More than...

Get Complete Project Material File(s) Now! » Methodology This chapter presents the research philosophy, approach and strategy used for this specific study. Moreover, it refers to the methods to collect the primary and secondary data. Finally, it provides an overall...

Get Complete Project Material File(s) Now! » Stakeholder Participation Firstly, the findings indicated that the participatory approach, as outlined in the literature review, appeared to be vital for city brands. The participation of stakeholders was already expected to play a...

Get Complete Project Material File(s) Now! » Tourism Industry in the wake of social media use With regards to tourism, social media has been very instrumental in promoting tourism destinations, the search for information and the way people behave when...

Get Complete Project Material File(s) Now! » Social Media Usage Companies, seeing the growth of social media usage among consumers, are starting to use them in their marketing strategy due to their low cost and their popularity. These platforms are...

Get Complete Project Material File(s) Now! » Distinguishing the difference between persuasive and binding communication Although persuasive communication is used in the context of binding communications strategies, the two forms of communication are distinctively different. Persuasive communication makes an attempt...

Get Complete Project Material File(s) Now! » social influence analysis applications Influence propagation studies have found applications in various fields. From studying human, animal or even plant epidemics [78, 92, 133] to viral marketing [99], social media analytics [161], spread...

Get Complete Project Material File(s) Now! » Methodology In my analysis I used semiotics in order to identify words or images with connotations towards environmental or market values. I also looked for certain rhetorical tools used in the texts and...