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CHAPTER FOUR PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
INTRODUCTION
The purpose of this chapter is to analyze and interpret the data collected from respondents through the administration of questionnaire.
Table 4.0.1 above reveals that out of 399 questionnaires distribution, 249 or 64.41% were correctly completed and not properly completed and returned in good order, 62 or 15.54% were not properly completed and were discarded while 88 or 20.05% were not returned.
Thus, 249 or 64% of the returned were valid and 62 or 15.445 of the questionnaire were not invalid for study. The high level of success of returned questionnaire was due to the researcher‟s regular visit and patience with the respondents who were mostly farmers. The invalid number was due to high level of illiteracy among the respondents.
Table 4.1.1 above reveals that out of 249 respondents, 55 or 22.15 were male, while 194 or 77.9% are female are the major players in the selected markets in the area.
Table 4.1.2 above reveals that out of 249 respondents, 155 or 62.2% of the respondents were married while 94 or 37.8% of the respondents were single. This entails that, the married people are the major players in the selected markets.
Table 4.1.3 above shows that out of 249 respondents, 194 or 77.95 of the respondents. Were FSLC and SSCE holders, 47 or 18.9% of the respondents were OND/NCE holders while 8 or 3.32 of the respondents are higher degree holders. This shows that, the first school leaving certificate holders in the selected markets
Table 4.1.4 above shows that out of 249 respondents 34 or 13.6% of the respondents were between 18-25 years of age, 42 or 16.9% of the respondents were between the age bracket of 26-35, 105 or 42.25 of the respondents were between the age bracket of 46-55, while 6 or 2.4% of the respondents were between the age bracket of 55 and above it is quit clear that those within the age bracket of 36-45 are the major actors in the market understudy.
Respondents opinion on how long they have worked and lived in Boki
Table 4.1.5 above shows that out of 249 respondents, 12 or 4.8%of the respondents have worked and lived in the area for 1 year, 4 or 18.9% of the respondents have stayed in the area for two to five years, 70 or 28.1% of the respondents have stayed in the area for six to ten years, while 120 or 48.2% of the respondents have stayed in the area for more than 10 years and above. From the above analysis, it can be conducted that, those who have stayed in the area for more than ten years are the major players in the three selected markets.
Respondents opinion on how products are moved from farmers to consumers market.
Table 4.1.7 above reveals that out of 249 respondents, 180 or 72.3% of the respondents strongly agree that farmers move their farm produce from the farm to consumers markets, 45 or 18.1% of the respondents agree that farmers move their farm produce from the farm to consumers markets, 10 or 4.0% of the respondents strongly disagree that farmers move their farm produce from the farm to the consumers markets.
Table 4.1.7 above shows that out of 249 respondents, 100 or 40.25 of the respondents strongly agree that distribution channels do hinder farmers to convey agricultural products to access markets, 60 or 24.1% of the respondents agree that distribution channels do not hinder farmers to convey agricultural products to access markets, 50 or 20.1% of the respondents strongly disagree that distribution channels do not hinder farmers to convey agricultural products to accessible markets, while 39 or 15.6% of the respondents disagree that distribution channels do not hinder farmers to convey agricultural products to access markets.
Table 4.1.8: opinion of the respondents to determine the factors that influence selection of distribution channels
Table 4.1.8 above shows that out of 249 respondents, 60 or 24.1% of the respondent says that the cost of transportation influence selection of distribution channels, 90 or 36.1% of the respondents are of the view that the type of product influence selection of distribution channels, 54or 21, 7%of the respondents says that the customers/ target market influence selection of distribution channel.
While 45 or 18.15 of the respondents were of the view that the above factors cost of transportation type of product and customer/target market influence selection of distribution channels
Table 4.1.1 above shows that out of 249 respondents 83, 33.3% of the respondents strongly agree that bad road affects their output more due to poor means of conveying farm produce to other areas, 79 or 31.75 of the respondents agree that bad road affects farm produce more due to poor means to convey farm produce to other areas 46 or 18.5 of the respondents strongly disagree that bad road do not affect farmers to produce more due to poor means to convey farm products to other areas.
Thus, most the farm products produced in the area are over flooded in the local market and the farmers receive low prices of their products and as such cannot encourage producing more.
Table 4.1.12 above shows that out of 249 respondents, 95 or 38.25of the respondents strongly agree that policies made by the government regulating agencies do affect agriculture in the area, 75 or 30.1% of the respondents agree that policies made by the government regulating agencies do affect agriculture in the area, 34 or 13.7%of the respondents strongly disagree that policies made by the government regulating agencies do affect agriculture in the area, while 45 or 18% of the respondents disagree that policies made by the government regulating agencies do affect agriculture in the area.
TEST OF HYPOTHESES
The test of hypotheses is a procedure for deciding whether to accept or reject the hypotheses. Each hypotheses was stated as Null (Ho) and it is the null hypotheses that will be tested.
Title page
Certification
Dedication
Acknowledgements
Abstract
Table of contents
CHAPTER ONE
1.1 Introduction
1.2 Stament of the problem
1.3 Objective of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope and limitation of the study
1.6 Definition of terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE.
2.0 An over view of physical distribution
2.1 Nature and importance of physical distribution and marketing logistics.
2.2 Distribution channels for consumer products
2.3 Objectives of channels of distribution
2.4 Functions of distribution channels
2.5 Selecting the type of channel
2.6 Distribution of agricultural produce in Nigeria
2.7 Impact of agricultural marketing in Nigeria
2.8 Factors that affect agricultural marketing in Nigeria
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Sources of data collection
3.2 Population of the study
3.3 Sample size determination
3.4 Sample technique
3.5 Validity and reliability of the instrument
3.6 Method of data analyses
CHAPTER FOUR: PRESENTATION, ANALYSES AND INTERPRETATION OF DATA
Introduction.
4.0 Introduction
4.1 Data analyses
4.2 Test of hypotheses
CHAPTER FIVE: SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendations
Bibliography
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THE IMPACT OF PHYSICAL DISTRIBUTION CHANNELS IN MARKETING OF AGRICULTURAL PRODUCE: A CASE STUDY OF PERISHABLE AGRICULTURAL PRODUCE IN BOKI L.G.A OF CROSS RIVER STATE
