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Get Complete Project Material File(s) Now! » Frame of Reference In this chapter, the academic literature that serves as a foundation to this research is presented. The literature covers relevant topics in relation to the purpose of this study. The...
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Get Complete Project Material File(s) Now! » Method and Data This study focuses on numerical data to examine underpricing and differences in under-pricing differences in the Swedish IPO market, thus it uses a descriptive quantitative ap-proach. Ritter and Welch (2002)...
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Get Complete Project Material File(s) Now! » Methodology This chapter deals the research method used in this thesis in relation to the research approach, research de-sign, secondary and primary data collection and interviews. Moreover, the discussion in this chapter also...
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Get Complete Project Material File(s) Now! » Frame of Reference This thesis is focused on the corporate culture effects due to a merger. In order for the reader to fully compre-hend our findings, the first part of the frame of...
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Get Complete Project Material File(s) Now! » Frame of reference Brand Image Brand image is the mental picture that consumers have of a brand or branded article, more formally defined as “a subjective mental picture of a brand shared by...
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Get Complete Project Material File(s) Now! » Literature Review This section is looking into a broader view of anti-consumption and does not limit the literature review to solely brand avoidance. This is for the reader to get a broader understanding...
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Get Complete Project Material File(s) Now! » Chapter 5. Kiwitahi Chain Volcanism Summary The minimum ages of volcanic rocks in Coromandel Volcanic Zone decrease towards the south and west. A trend of generally decreasing ages towards the SSE also occurs...
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Get Complete Project Material File(s) Now! » Chapter 4 Experiences with designing ERM infrastructure CRM: What I’m trying to do is to provide the parameters that you guys would consider to be your bottom line, the things that are fundamentally...
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Get Complete Project Material File(s) Now! » Theoretical Framework The theoretical framework deals firstly with a section explaining the selection of the framework, the phenomenon of place branding and CSR. Furthermore, a communication model within place branding is presented. The...