Service and Service Brands

Get Complete Project Material File(s) Now! » Frame of Reference In this chapter, the academic literature that serves as a foundation to this research is presented. The literature covers relevant topics in relation to the purpose of this study. The...

The Process of Going Public in Sweden

Get Complete Project Material File(s) Now! » Method and Data This study focuses on numerical data to examine underpricing and differences in under-pricing differences in the Swedish IPO market, thus it uses a descriptive quantitative ap-proach. Ritter and Welch (2002)...

Advertising and the role of advertising in the marketing mix

Get Complete Project Material File(s) Now! » Methodology This chapter deals the research method used in this thesis in relation to the research approach, research de-sign, secondary and primary data collection and interviews. Moreover, the discussion in this chapter also...

Influences of Corporate Culture in a Merger

Get Complete Project Material File(s) Now! » Frame of Reference This thesis is focused on the corporate culture effects due to a merger. In order for the reader to fully compre-hend our findings, the first part of the frame of...

Brand Identity & Brand Image

Get Complete Project Material File(s) Now! » Frame of reference Brand Image Brand image is the mental picture that consumers have of a brand or branded article, more formally defined as “a subjective mental picture of a brand shared by...

Components of Marketing Communication driving Brand Avoidance

Get Complete Project Material File(s) Now! » Literature Review This section is looking into a broader view of anti-consumption and does not limit the literature review to solely brand avoidance. This is for the reader to get a broader understanding...

Geologic Setting of Northern New Zealand

Get Complete Project Material File(s) Now! » Chapter 5. Kiwitahi Chain Volcanism Summary The minimum ages of volcanic rocks in Coromandel Volcanic Zone decrease towards the south and west. A trend of generally decreasing ages towards the SSE also occurs...

Origins and drivers of ERM and the CRO role

Get Complete Project Material File(s) Now! » Chapter 4 Experiences with designing ERM infrastructure CRM: What I’m trying to do is to provide the parameters that you guys would consider to be your bottom line, the things that are fundamentally...

Corporate Social Responsibility

Get Complete Project Material File(s) Now! » Theoretical Framework The theoretical framework deals firstly with a section explaining the selection of the framework, the phenomenon of place branding and CSR. Furthermore, a communication model within place branding is presented. The...

Corporate Governance & Portfolio Governance

Get Complete Project Material File(s) Now! » Methodology This chapter gives the reader a description of the study, discusses the research philosophy connected to the purpose of the thesis and elaborates on the research strategy and methods that were chosen...