Project topics and materials
Get Complete Project Material File(s) Now! »
Voluntariness dimension
The final dimension listed by Dahlsrud (2008:4) is ascribed to any actions organisations take that are not “prescribed by law”. Definitions in this dimension make use of phrases such as “based on ethical values”, “beyond legal obligations”, and “voluntary” (Dahlsrud, 2008:4).
This research proposes that CSR should be defined drawing on three of Dahlsrud‟s (2008) dimensions namely social, stakeholder and voluntariness. Dahlsrud (2008:6) states that from the surveyed literature, there is a “97% probability that at least three of the dimensions are used in a random definition”. This would attest to the fact that CSR is a multi-faceted concept.
Although definitions of CSR can guide academics and business practitioners, the manner in which CSR is communicated to stakeholders and managed by organisations, as well as how stakeholders respond to these messages on SNSs can lead to “further knowledge of how CSR is socially constructed in a specific context” (Dahlsrud, 2008:6). It is also argued by Dahlsrud (2008:6) that at a conceptual level, the multiple definitions of CSR does not exhibit anything “new” since organisations have “always had social, environmental and economic impacts [and have] been concerned with stakeholders”. However, the manner in which organisations implement legislation, how they interact with stakeholders, different expectations of stakeholders, and how CSR is communicated to stakeholders (the “operational level” of interacting with CSR) does offer new insights into the phenomenon of CSR (Dahlsrud, 2008:6). The findings of this research in Chapter 6 aim to illustrate exactly this: how FNB and Capitec implement the King III Report in their annual integrated reports, how CSR is communicated to stakeholders on various platforms (websites, Facebook, and Twitter) as well as how stakeholders respond to such messages.
This section synthesised literature on CSR and illustrated that CSR is a multi-dimensional construct with five distinct dimensions. In the following sections CSR is framed in a South African context, and the notions of Ubuntu, ethics, and morality from an African perspective are discussed.
CHAPTER 1: INTRODUCTION TO THE STUDY
1.1 BACKGROUND
1.2 PROBLEM STATEMENT
1.3 PURPOSE STATEMENT
1.4 RESEARCH OBJECTIVES
1.5 ACADEMIC VALUE AND CONTRIBUTION OF THE STUDY .
1.6 DELIMITATIONS AND ASSUMPTIONS
1.7 DEFINITION OF KEY TERMS
1.8 RESEARCH PARADIGM / PHILOSOPHY .
1.9 DESCRIPTION OF INQUIRY STRATEGY AND BROAD RESEARCH DESIGN
1.10 DATA ANALYSIS
1.11 ASSESSING AND DEMONSTRATING THE QUALITY AND RIGOUR OF THE RESEARCH DESIGN
1.12 RESEARCH ETHICS
1.13 THESIS OUTLINE
CHAPTER 2: PLACING CORPORATE REPUTATION MANAGEMENT IN CONTEXT
2.1 INTRODUCTION: CORPORATE REPUTATION MANAGEMENT
2.2 REPUTATION: A BROAD DEFINITION
2.3 REPUTATION FROM SIX DISCIPLINES
2.4 NARROWING THE SCOPE: A DEFINITION OF REPUTATION .
2.5 SIX PILLARS OF REPUTATION .
2.6 REPUTATION BUILDING MODEL
2.7 REPUTATION MODEL
2.8 CORPORATE IDENTITY AND CORPORATE IMAGE
2.9 REPUTATION MANAGEMEN
2.10 THE SOUTH AFRICAN FINANCIAL SERVICES SECTOR, CSR AND REPUTATION
2.11 PROPOSED NEW FRAMEWORK TO FACILITATE REPUTATION MANAGEMENT
2.12 SUMMARY
CHAPTER 3: CORPORATE SOCIAL RESPONSIBILITY (CSR) AND ITS LINK TO CORPORATE REPUTATION
3.1 INTRODUCTION
3.2 PHILOSOPHICAL PREMISES OF ETHICS AND MORALS
3.3 HISTORICAL ORIGINS OF CSR
3.4 DEFINITIONS OF CSR
3.5 CSR IN A SOUTH AFRICAN CONTEXT .
3.6 SCEPTICISM OF CSR
3.7 CSR AND REPUTATION MANAGEMENT.
3.8 CSR AND CRISIS MANAGEMENT
3.9 SUMMARY
CHAPTER 4: TOWARDS CONVERGENCE: SOCIAL NETWORKING AND CORPORATE REPUTATION MANAGEMENT
4.1 INTRODUCTION
4.2 BROAD DEFINITIONS OF WEBSITES AND SOCIAL NETWORKING SITES
4.3 VIRAL POTENTIAL .
4.4 REASONS FOR PARTICIPATION IN SNSS
4.5 STRATEGIC COMMUNICATION: ENGAGEMENT THROUGH ONLINE REPUTATION MANAGEMENT TECHNIQUES
4.6 TRUST BREAKDOWNS AND REPAIRING TRUST ON SNSS
4.7 SNSS AS A NEW TYPE OF STAKEHOLDER THAT CAN MEASURE STAKEHOLDER SENTIMENT
4.8 SUMMARY .
CHAPTER 5: RESEARCH
CHAPTER 6: FINDINGS AND DISCUSSION OF FINDINGS
CHAPTER 7: CONCLUSIONS AND RECOMMENDATIONS ..
LIST OF REFERENCES
