Launching a new brand

Get Complete Project Material File(s) Now! » Method This chapter clarifies the research methods used in the thesis and also explains the reasons behind the methods for this research. Deductive research Concerning the design of a research project, there are...

THE LEADERSHIP ASPECT OF ORGANISATIONAL AMBIDEXTERITY

Get Complete Project Material File(s) Now! » Research methodology This chapter outlines the decisions taken regarding the research design and the motivations behind those decisions. The research process for the data collection and data analysis are described along with aspects...

Importance of social networking in the process of bootstrapping

Get Complete Project Material File(s) Now! » Empirical findings The aim of the master thesis is to offer a clear understanding on the bootstrapping meth-ods that are used in a specific sector, more specifically in the tourism sector, and to...

Human capital and size of newly started businesses Error! Bookmark not defined

Get Complete Project Material File(s) Now! » Hypotheses As discussed in chapter two the thesis focuses on how human capital and size affect the success of a newly started business. The previous literature focused thereby on survival of a company...

General criticism and justification

Get Complete Project Material File(s) Now! » Analysis In the coming analysis, the start-up process of Family One Clothing will be analyzed and interpreted using the existing models and frameworks described in our frame of references. Getting from an initial...

Related work using machine learning

Get Complete Project Material File(s) Now! » Approach The study was initiated by an information retrieval from previous research in the areas of machine learning and GIS. The information was then used to determine what algorithms and methods were the...

Small Business Growth

Get Complete Project Material File(s) Now! » Methodology The methodology for this research has been determined and structured according to an adapted version of Saunders, Lewis and Hornhill‟s (2007) “research onion” (Figure 3). The research onion strategically leads the researcher...

The origin of social business within social entrepreneurship

Get Complete Project Material File(s) Now! » Research methodology The presented master thesis relies on interpretative qualitative research, using the case study method accord-ing to Stake (1995). This means that the case researched provides the reader with “new interpretation, new...

The Trade Mark Right

Get Complete Project Material File(s) Now! » RELEVANT REGULATION Introduction The relevant regulation for this thesis was mentioned in chapter 1.1, but will be pre-sented more thoroughly in this chapter with quotations from the legislation. According to the chosen research...

Internal marketing

Get Complete Project Material File(s) Now! » Analysis This chapter presents the analysis of the empirical findings based of the theoretical framework. Corporate Identity When looking at the corporate identity of Riksbyggen, it can be seen that Riksbyggen strive to...