Marketing project topics

Get Complete Project Material File(s) Now! » Empirical Data This chapter provides an overview of the activities performed at the case company. Furthermore, empirical data collected is presented to give answer to the study’s research questions. Company Description The case...

Get Complete Project Material File(s) Now! » Uses and Gratifications Theory In today’s society, media are an integrated part of the everyday life and an aspect of social actions and interpretations of messages (O’Donohoe, 1994) and therefore, there is a...

Get Complete Project Material File(s) Now! » Supply chain flexibility Duclos et al., (2003) define supply chain flexibility as ‘’the flexibility within and between all of the partners in the chain, including departments within and between an organisation, and the...

Get Complete Project Material File(s) Now! » Social media has been a significant driver of advancements in SME marketing and its increasing popularity has brought many opportunities for SMEs to market their products and gather information about their customers more...

Get Complete Project Material File(s) Now! » Underlying Factors  Identification If an individual or group is concerned with its social status they tend to identify with the influencing source. An influencing source’s power descends from attractiveness, attractiveness in that sense...

Get Complete Project Material File(s) Now! » Brand Naming Strategies When discussing branding and brand names, it can be differentiated between a company name, a brand name and a product name. For example, Garnier Skin Naturals – Pure is a...

Get Complete Project Material File(s) Now! » Nostalgia as a marketing phenomenon Nostalgia in marketing literature is commonly associated with the individual’s yearning for the past and their longing for yesterday (Holbrook, 1993). It is recognized as a bittersweet or...

Get Complete Project Material File(s) Now! » Brand Management Brand management is the concept of how to identify and establish the brand personality through design, advertising, marketing and how to manage the brand (De Vault, 2016). Brand Many authors on...