Consumer’s perception through advertisement

Get Complete Project Material File(s) Now! » Methodology In the following chapter the methodology chosen to approach the research question will be develop, we will explain our method of Data collection, Data analysis and the type of interview we chose....

The Individual’s Level of Education

Get Complete Project Material File(s) Now! » Theoretical Background The Importance of Knowledge As early as 1776, when Adam Smith’s book about the wealth of nations was first published, he recognized the significance of knowledge: “A man educated at the...

Millennial Consumer Behavior and perception towards technology

Get Complete Project Material File(s) Now! » Frame of Reference This chapter aims to provide an overview of relevant literature and theories. As explained by the author below the Theory of consumption values will be applied and explained in correlation...

Relationship Continuance Drivers

Get Complete Project Material File(s) Now! » Methodology This section will introduce the research methods that this study made use of, what part they play in the greater whole, as well as the fundamental limitations of the study and each...

Relationship Value Management

Get Complete Project Material File(s) Now! » Literature Review The purpose of this chapter is to provide the theoretical background to the topic of employer branding and internal marketing. First relationship value management will be explained followed by employer branding...

Celebrity’s Impact on Fashion

Get Complete Project Material File(s) Now! » Method Section three will present the framework and methodology that is used in this study. Further, the reliability and validity will be expressed. Framework Deductive versus Inductive There are two main research approaches...

Launching a new brand

Get Complete Project Material File(s) Now! » Method This chapter clarifies the research methods used in the thesis and also explains the reasons behind the methods for this research. Deductive research Concerning the design of a research project, there are...

Branding and visual branding

Get Complete Project Material File(s) Now! » Empirical presentation The empirical fieldwork chapter presents the conducted interviews with the company and focus groups. The empirical work is conducted based on branding on Instagram, brand identity and brand image, and the...

The integrated theory of prejudice

Get Complete Project Material File(s) Now! » Research review This chapter will give an overview of the studies in the field of the following three concepts: political communication, social media and xenophobia. Since political communication on social media – digital...

A study of eCommerce retailers’ Facebook page ambitions

Get Complete Project Material File(s) Now! » Theoretical Framework The theoretical framework consists of fundamental marketing- and more detailed theories linked to social media and Facebook marketing. Our intention with this is to give the reader a more comprehended overview...