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Uses of modern technology, technology is one of the most basic technologies used in many areas of our daily life, as it has added a distinct flavor to it. It has provided many facilities that have contributed to saving time...
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Get Complete Project Material File(s) Now! » CHAPTER TWO LITERATURE REVIEW AND THE THEORETICAL FRAMEWORK OF THE STUDY Introduction This literature review explores the dominant theme of this study which is facilitating access to records through the provision of public...
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Get Complete Project Material File(s) Now! » Research Method This chapter is about the philosophical assumptions of the author and the underlying research philosophy of the thesis. Thereupon, an aligned research design and research strategy is chosen that is suited...
Get Complete Project Material File(s) Now! » THEORETICAL FRAMEWORK This chapter should be regarded as the foundation of the study and provides a framework that will aid in the analysis of the findings. The chapter delivers an overview of chosen...
Get Complete Project Material File(s) Now! » Data analysis Need for an analytic strategy To have a strategy for how to analyze the data collected from the empirical study is extremely important since the strategy will help the researchers to...
Get Complete Project Material File(s) Now! » Method This chapter explains which methods that were used to attain primary data. A qualitative approach has been used by conducting interviews with employees and customers of the Handelsbanken. The concerns for using...
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Get Complete Project Material File(s) Now! » Exposure to alcohol marketing and alcohol consumption The new opportunities for alcohol brands to appear in an online marketing environment is problematic because there is increased evidence that exposure to alcohol marketing and...
Get Complete Project Material File(s) Now! » CHAPTER 2 BUYING DECISION MAKING AND THE SOUTH AFRICAN ADVERTISING INDUSTRY Introduction Contemporary marketing thought appears to converge on the principle that understanding and retaining customers is critical for a firm’s long-term survival,...
Get Complete Project Material File(s) Now! » Empirical Findings This chapter presents the empirical data that has been collected for this study. We begin with a demonstration of the case, presenting secondary data as well as the primary data conducted...
Get Complete Project Material File(s) Now! » Effects of COO on consumers The COO effect as an extrinsic cue has been studied over five decades by several scholars who have been trying to understand its effects on consumer behaviour (Pharr,...