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Get Complete Project Material File(s) Now! » Frame of Reference In the following section, previous research regarding influencer marketing, millennials, and other relevant literature are presented, in order to understand how attitudes are affected. Followed by an investigation of several...
Get Complete Project Material File(s) Now! » Theoretical frame of reference This chapter highlights the literature considered to be relevant for the purpose of this thesis. A theoretical framework is presented to provide the reader with a thorough understanding of...
Get Complete Project Material File(s) Now! » Frame of Reference This chapter aims to provide an overview of relevant literature and theories. As explained by the author below the Theory of consumption values will be applied and explained in correlation...
Get Complete Project Material File(s) Now! » Theoretical framework This chapter is divided into two subchapters. First, we start with a general discussion of CSR by defining it and illustrating key concepts, and by demonstrating motives of its application and...
Get Complete Project Material File(s) Now! » Methodology This section will introduce the research methods that this study made use of, what part they play in the greater whole, as well as the fundamental limitations of the study and each...
Get Complete Project Material File(s) Now! » Method This chapter describes how the empirical study has been performed. The choice of approach and technique, and other methodological issues concerned with the subject are described and discussed. There are different ways...
Get Complete Project Material File(s) Now! » Methodology This part consists of methodological insight and reflection of the chosen approach. The method is the tool used for fulfilling the purpose to gain meaningful knowledge about the problem. It is a...
Get Complete Project Material File(s) Now! » Methodology This chapter clarifies the research methods used in this thesis concerning the re-search approach, secondary and primary data collection, including pilot study, con-tent analysis and focus groups. Furthermore, generalizability, validity, reliability, and...
Get Complete Project Material File(s) Now! » Methodology This chapter presents the methodology used for the study. The chapter begins by giving brief introductory information about the meaning of research methodology including the types of research approaches. Moreover, it focuses...
Get Complete Project Material File(s) Now! » CHAPTER3 The EMPIRICAL LITERATURE REVIEW Introduction This chapter presented the discourse on the empirical studies of the research and the consequent formulation of the hypothesis. It covered empirical studies based on financial measures...