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Get Complete Project Material File(s) Now! » Method In the following chapter, motivation and justification for the applied research philosophy, research approach and research design are presented. This is followed by an outline of the data collection technique and analysis...
Get Complete Project Material File(s) Now! » Methodology This part consists of methodological insight and reflection of the chosen approach. The method is the tool used for fulfilling the purpose to gain meaningful knowledge about the problem. It is a...
Get Complete Project Material File(s) Now! » Method According to Jacobsen (2002) most people can agree on that scientific research is a system-atic research of one or several questions. What people however can disagree on is the term systematic research....
Get Complete Project Material File(s) Now! » Methodology This chapter explicitly presents the method chosen for the thesis and the critical discussion about the method is shown as well. Research Approach This thesis mainly applies the exploratory research, Kolter and...
Get Complete Project Material File(s) Now! » Theoretical Frame of reference The purpose of this chapter is to provide the theoretical background to the topic and to demonstrate an understanding of the previous theories and relevant concepts which were related...
Get Complete Project Material File(s) Now! » Method This chapter clarifies the research methods used in the thesis and also explains the reasons behind the methods for this research. Deductive research Concerning the design of a research project, there are...
Get Complete Project Material File(s) Now! » Analysis In the coming analysis, the start-up process of Family One Clothing will be analyzed and interpreted using the existing models and frameworks described in our frame of references. Getting from an initial...
Get Complete Project Material File(s) Now! » Methodology The methodology for this research has been determined and structured according to an adapted version of Saunders, Lewis and Hornhill‟s (2007) “research onion” (Figure 3). The research onion strategically leads the researcher...
Get Complete Project Material File(s) Now! » Empirical presentation The empirical fieldwork chapter presents the conducted interviews with the company and focus groups. The empirical work is conducted based on branding on Instagram, brand identity and brand image, and the...
Get Complete Project Material File(s) Now! » Method The aim of this study is to analyse consumers’ attitudes towards two hypothetical products licensed by Pringles. We have employed quantitative approach and in this section we will present and discuss how...