Marketing in tourism

Get Complete Project Material File(s) Now! » Methodology Research Approach There are two research approaches to conducting an investigation which are determined by the purpose of each study, and these are the inductive and deductive approach. According to Dew (2007),...

THE ROLE OF FOOD TOURISM AS A KEY ELEMENT OF DESTINATION MARKETING

Get Complete Project Material File(s) Now! » Stakeholders in destination marketing Destinations are some of the most difficult entities to manage and market, due to the intricacy of the relationships of local stakeholders (Prideaux & Cooper, 2002; Sautter & Leisen,...

Destination marketing organisations

Get Complete Project Material File(s) Now! » CHAPTER 3 THEORETICAL AND CONCEPTUAL FRAMEWORK This chapter presents the theoretical and conceptual framework for this study. According to Imenda (2014:189), a “theoretical framework is the application of theories and consists of a...

BUSINESS BANKING RELATIONSHIPS

Get Complete Project Material File(s) Now! » INTRODUCTION In recent years the global business environment has been characterised by an economic crisis that has affected almost all sectors of the economy, with volatile market conditions and resource constraints creating considerable...

THE PARENT-CHILD RELATIONSHIP

Get Complete Project Material File(s) Now! » CHAPTER 2 THE PARENT-CHILD RELATIONSHIP Introduction This chapter is divided into two parts. The first part provides a review of theories regarding the parent-child relationship, with particular attention to the placement of pressure...

HEORETICAL BACKGROUND TO SOCIAL MARKETING

Get Complete Project Material File(s) Now! » Where Road Safety Education begins Road Safety Education in SA is started at the lowest level possible, which is pre-school age, and is continued through the schooling phases in a continually expanding and...

Importance of interorganizational relationship in DMS

Get Complete Project Material File(s) Now! » Literature Review In this chapter the authors investigate previous research related to destination management systems. First, the concept of Destination Management Systems is presented. Second, a number of factor models related to information...

Advertising and the role of advertising in the marketing mix

Get Complete Project Material File(s) Now! » Methodology This chapter deals the research method used in this thesis in relation to the research approach, research de-sign, secondary and primary data collection and interviews. Moreover, the discussion in this chapter also...

Components of Marketing Communication driving Brand Avoidance

Get Complete Project Material File(s) Now! » Literature Review This section is looking into a broader view of anti-consumption and does not limit the literature review to solely brand avoidance. This is for the reader to get a broader understanding...

DIRECT MARKETING AND THE DEVELOPMENT OF SPAM VIA ELECTRONIC COMMUNICATIONS

Get Complete Project Material File(s) Now! » CHAPTER 4 INTERNATIONAL INITIATIVES TO COMBAT SPAM ITU AND OECD Introduction In the first three chapters the basis for the study was laid by noting how spam evolved into the scourge it is...