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Get Complete Project Material File(s) Now! » CHAPTER 3 MARKETING AND MARKET POSITIONING IN THE ARTS FESTIVAL CONTEXT INTRODUCTION Festivals and events in South Africa currently face increasing competition in the market place with a choice of more than four...
Get Complete Project Material File(s) Now! » Method This chapter will reveal the research approach of this thesis and methodological choices that has been made in order to fulfil the purpose by answering the research questions. Research approach The author...
Wassima-TG
Get Complete Project Material File(s) Now! » PROBLEM STATEMENT Introduction In chapter 2 the theoretical foundation and literature review was provided to form the basis of chapter 3 in which the research problem and four research questions are formulated. Problem...
Get Complete Project Material File(s) Now! » Methodology & Method This section will present the chosen research philosophy and the research approach. Furthermore, the techniques in terms of data collection, the sampling method and the data analysis will be presented....
FatimaMRKCH
Get Complete Project Material File(s) Now! » Millennials The thesis will base the studies on Millennials as the target group. The reason why is that the audience in this group has a high involvement in the digital field. More than...
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Get Complete Project Material File(s) Now! » Research trustworthiness When conducting any kind of research, it is important both for the author and the reader that the study is credible and worthy of trust. This section was written in hopes...
Get Complete Project Material File(s) Now! » Chapter 3. Methodology Many of the research books describe the process of marketing research in six broad steps. Malhotra and Birks (2006) describe that these six steps exist out of problem definition, research...
Get Complete Project Material File(s) Now! » Methodology This chapter presents the research philosophy, approach and strategy used for this specific study. Moreover, it refers to the methods to collect the primary and secondary data. Finally, it provides an overall...
Get Complete Project Material File(s) Now! » Corporate reputation in a broader context Much of the research executed on the concept of corporate reputation is connected to that of corporate identity and corporate image. Therefore, the following discussion about corporate...
Get Complete Project Material File(s) Now! » Literature review This chapter offers a broad context to understand innovation and characteristics of R&D investments. It gives an overview of different methods of financing R&D and then continues by providing a short...