Deductive and inductive research orientations

Get Complete Project Material File(s) Now! » THEORETICAL FRAMEWORK This chapter should be regarded as the foundation of the study and provides a framework that will aid in the analysis of the findings. The chapter delivers an overview of chosen...

How to market online

How to market online, in this article we will list the most important and best modern e-marketing methods over the Internet, but at the beginning, we would like to explain. What's online marketing? E-marketing or digital marketing includes all the...

The relational, structural and cognitive dimension

Get Complete Project Material File(s) Now! »* Frame of Reference This chapter presents the theories on social capital that are used in the analysis of the empirical data. It be-gins with explaining the choice of theory and a deeper introduction...

AIM AND RESEARCH QUESTIONS

Get Complete Project Material File(s) Now! » Literature review This chapter presents the findings from the literature review. At first an introduction is given followed by a description of the findings. Finally, a table is presented, summarizing the findings. Introduction...

Logistical lifecycle and innovation theory

Get Complete Project Material File(s) Now! » Frame of reference This chapter describes valid literature which has been studied as a theoretical framework. The literature presented has been choosen for the foundation of the empirical study and the analysis part...

Trustworthiness of the data

Get Complete Project Material File(s) Now! » Data analysis Need for an analytic strategy To have a strategy for how to analyze the data collected from the empirical study is extremely important since the strategy will help the researchers to...

Positivism vs. Hermeneutics

Get Complete Project Material File(s) Now! » Empirical Data In this section the empirical findings will be presented separately for each interview as well as a presentation of the data collection. Individual questions from the questionnaire have been attached to...

Sustainability as an Area of Modern Business

Get Complete Project Material File(s) Now! » Frame of Reference Having defined the key terms most relevant to this study, the theoretical groundwork can be laid. This is done both by putting the general elements of the study into relation...

Environmental Impact of Current Food Consumption

Get Complete Project Material File(s) Now! » Methodology The aim of this chapter is to identify the suitable research philosophy, research approach, research design and research strategy for the process of gathering primary data. Additionally, the data collection technique and...

CONCEPTUAL INTERACTIVE-PARTICIPATORY COMMUNICATION CAMPAIGN MODEL

Get Complete Project Material File(s) Now! » Social marketing Alcalay and Bell (2000) note that social marketing as an academic field traces its roots back to the famous question of Wieb (1952-1679): “Why can’t you sell brotherhood like you sell...