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Get Complete Project Material File(s) Now! » Frame of reference This chapter describes valid literature which has been studied as a theoretical framework. The literature presented has been choosen for the foundation of the empirical study and the analysis part...
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Get Complete Project Material File(s) Now! » Data analysis Need for an analytic strategy To have a strategy for how to analyze the data collected from the empirical study is extremely important since the strategy will help the researchers to...
Get Complete Project Material File(s) Now! » Frame of Reference Having defined the key terms most relevant to this study, the theoretical groundwork can be laid. This is done both by putting the general elements of the study into relation...
Get Complete Project Material File(s) Now! » Methodology The aim of this chapter is to identify the suitable research philosophy, research approach, research design and research strategy for the process of gathering primary data. Additionally, the data collection technique and...
Get Complete Project Material File(s) Now! » Theoretical Framework The Eclectic Theory of International Production John Dunning first presented the eclectic paradigm theory in 1976. At its first stages, Dunning explained that there are three main determinants representing the tendency...
Get Complete Project Material File(s) Now! » Method This chapter explains which methods that were used to attain primary data. A qualitative approach has been used by conducting interviews with employees and customers of the Handelsbanken. The concerns for using...
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Get Complete Project Material File(s) Now! » Social marketing Alcalay and Bell (2000) note that social marketing as an academic field traces its roots back to the famous question of Wieb (1952-1679): “Why can’t you sell brotherhood like you sell...
Get Complete Project Material File(s) Now! » CHAPTER 3 RESEARCH DESIGN AND METHODOLOGY INTRODUCTION The focus in chapter 2 has been to discuss the theory of EAPs. Insight from the discussions in that chapter is that there is minimal research...
Get Complete Project Material File(s) Now! » METHODOLOGY This section will introduce the research methods used for collecting the data, as well as present available resources employed to fulfill the purpose of the Thesis. Furthermore, merits and limitations of choices,...
Get Complete Project Material File(s) Now! » Exposure to alcohol marketing and alcohol consumption The new opportunities for alcohol brands to appear in an online marketing environment is problematic because there is increased evidence that exposure to alcohol marketing and...