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Get Complete Project Material File(s) Now! » CHAPTER 2 BUYING DECISION MAKING AND THE SOUTH AFRICAN ADVERTISING INDUSTRY Introduction Contemporary marketing thought appears to converge on the principle that understanding and retaining customers is critical for a firm’s long-term survival,...
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Get Complete Project Material File(s) Now! » Empirical Findings This chapter presents the empirical data that has been collected for this study. We begin with a demonstration of the case, presenting secondary data as well as the primary data conducted...
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Get Complete Project Material File(s) Now! » Research Perspective and Approach While there is a variety of philosophical perspectives that guide how specific knowledge is generated, adopting interpretivism allowed for respecting and taking into account the richness and complexity of...
Get Complete Project Material File(s) Now! » Corporate Social Responsibility (CSR) There are many definitions of CSR. However, the tool to reach a sustainable development is most commonly denoted, both among scholars and among practitioners, on a relatively 8 consistent...
Get Complete Project Material File(s) Now! » Cross-Sector Social Partnership To believe that an organization is like an island, without any interplay with other actors, is in today's business climate unrealistic. According to Parmigiani and Rivera-Santos (2011), partnerships are a...
Get Complete Project Material File(s) Now! » Cognitive Style “Cognitive style is a person's preferred way of gathering, processing, and evaluating information” (Hayes & Alison, 1998, p. 850). According to this definition, the cognitive style affects how an individual perceive...
Get Complete Project Material File(s) Now! » Purchasing Management Purchasing has two main objectives, one is to purchase for resale, and the other one is to purchase for consumption or for transformation (Dobler, Burt & Lee, 1990; cited in Quayle...
Get Complete Project Material File(s) Now! » Sustainability A cross-sector collaboration is only relevant if there is a mutually beneficial aspect to it. As profit only concerns one part in a cross-sector collaboration, the mutual goal of the collaboration concerns...
Get Complete Project Material File(s) Now! » Strategic awareness When a strategy is implemented in an organisation, it is important that it is understood by those who operate in the firm. In order to reach a good outcome of the...
Get Complete Project Material File(s) Now! » Data Collection Data collection refers to gathering primary and secondary data (Hox & Boeije, 2005). Primary data is original data that are collected for a specific research problem, by conducting the right research...