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Get Complete Project Material File(s) Now! » Liquidity Management To have efficient and effective liquidity management is very important for the survival, especially for smaller businesses (Sardakis et al, 2007), since they operate with fewer sources of both short and...
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Get Complete Project Material File(s) Now! » CHAPTER 2 BUYING DECISION MAKING AND THE SOUTH AFRICAN ADVERTISING INDUSTRY Introduction Contemporary marketing thought appears to converge on the principle that understanding and retaining customers is critical for a firm’s long-term survival,...
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Get Complete Project Material File(s) Now! » LITERATURE REVIEW PART I: SEMIOTICS This dissertation comprises three disparate literature reviews with the first review, Literature Review Part I: Semiotics provides an overview of semiotics as a theoretical framework. Literature Review Part...
Get Complete Project Material File(s) Now! » Definition of E-Procurement E-procurement focuses on creating efficiencies and their goal is to make the traditional purchasing procedures more efficient and cost effective (Wu, 2007; Turban, King, Lee & Viehland, 2006). It has...
Get Complete Project Material File(s) Now! » Corporate Social Responsibility (CSR) There are many definitions of CSR. However, the tool to reach a sustainable development is most commonly denoted, both among scholars and among practitioners, on a relatively 8 consistent...
Get Complete Project Material File(s) Now! » Cross-Sector Social Partnership To believe that an organization is like an island, without any interplay with other actors, is in today's business climate unrealistic. According to Parmigiani and Rivera-Santos (2011), partnerships are a...
Get Complete Project Material File(s) Now! » Purchasing Management Purchasing has two main objectives, one is to purchase for resale, and the other one is to purchase for consumption or for transformation (Dobler, Burt & Lee, 1990; cited in Quayle...
Get Complete Project Material File(s) Now! » Sustainability A cross-sector collaboration is only relevant if there is a mutually beneficial aspect to it. As profit only concerns one part in a cross-sector collaboration, the mutual goal of the collaboration concerns...
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Get Complete Project Material File(s) Now! » Data Collection Data collection refers to gathering primary and secondary data (Hox & Boeije, 2005). Primary data is original data that are collected for a specific research problem, by conducting the right research...
Get Complete Project Material File(s) Now! » CHAPTER III: CONCEPTUAL BACKGROUND Introduction Companies are concerned with brand value and equity, whereas consumers deal with brand meanings. The meanings derived from brands help consumers to understand and give a shape to...