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Get Complete Project Material File(s) Now! » E-Commerce In a supplier-customer dyad, relationship quality is concerned with two main factors; salesperson characteristics and behavior. Although, in a B2C e-commerce situation, there is no physical salesperson, losing the element of direct...
Get Complete Project Material File(s) Now! » THE ROOTS OF THE LOCALISATION POLICY It is important to gain an understanding of the decisions made on the localisation of the curriculum. The concept of localisation as defined by the Oxford Advanced...
Get Complete Project Material File(s) Now! » Industry convergence There seems to be a consensus about the definition of the convergence phenomenon amongst authors (Kim, Namil, Lee, Hyeokseong, Kim, Wonjoon, Lee, Hyunjong, & Suh, Jong Hwan. 2015). As was stated...
Get Complete Project Material File(s) Now! » Perceived behavioural control The third factor was added when the TRA was extended to what we now refer to as the TPB, to account for behaviours that people have incomplete control over (Ajzen,...
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Get Complete Project Material File(s) Now! » CHAPTER 4 MACRO ISSUES AFFECTING THE BUSINESS ENVIRONMENT IN WHICH THE AIR TRANSPORT INDUSTRY OPERATES INTRODUCTION The literature review thus far has shown that the airline industry is complex with many factors affecting...
Get Complete Project Material File(s) Now! » Logistics and Logistics Service Providers In this section we take a closer look on logistics as a sphere in which TPL providers operate. Coyle et al. (2003) claim that the term logistics gained...
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Get Complete Project Material File(s) Now! » Market segment According to Kotler, Armstrong, Saunders and Wong (2001) a consumer market is “all the individuals and households who buy or acquire goods and services for personnel consumption” (Kotler et al., 2001,...
Get Complete Project Material File(s) Now! » CHAPTER 4: RESEARCH DESIGN AND METHODOLOGY INTRODUCTION In assessing the factors affecting agricultural production in the study area, a mixed method research approach was adopted in which both qualitative and quantitative research techniques...
Get Complete Project Material File(s) Now! » Empirical Study In this section the empirical study will be presented. In order to get a broad perspective, information have been collected from the illustrative corporation, several interviews, and one expert interview. All...
Get Complete Project Material File(s) Now! » Frame of reference In this chapter the theoretical framework is presented. Brands and trade shows and their features are discussed in-dividually before explaining how the two concepts can be combined. Brands The concept...