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Get Complete Project Material File(s) Now! » Frame of Reference The purpose of this frame of reference is to show the available knowledge about green marketing. First, the authors introduce and define green marketing. Second, the authors identify several reasons...
Get Complete Project Material File(s) Now! » Method In this chapter, the research methodology will be presented. The choice of the authors to use a case study ap-proach together with a qualitative method will be motivated. Subsequently, the approach to...
Get Complete Project Material File(s) Now! » Frame of reference In this chapter we will bring up the theoretical concepts from previous research in social media marketing and also bring up relevant theoretical aspects that we find is appropriate in...
Get Complete Project Material File(s) Now! » CHAPTER 3: PERFORMANCE MEASUREMENT IN MSMES INTRODUCTION In the previous chapter definitions of performance, business performance and performance measurement were presented. The chapter also explored the concept of performance measurement from the accounting...
Get Complete Project Material File(s) Now! » Methodology This section will provide the reader with an understanding for the course of action taken by the authors in order to achieve a result of relevance. First, different research methods will be...
Get Complete Project Material File(s) Now! » Methodology Frame of reference To facilitate a better understanding of what has already been done by scholars, the research should initially focus on secondary data collection (Crawford, 1997). The authors also provide an...
Get Complete Project Material File(s) Now! » Methodology This section will introduce the research methods that this study made use of, what part they play in the greater whole, as well as the fundamental limitations of the study and each...
Get Complete Project Material File(s) Now! » Methodology In this chapter, the choice of the method for this research is presented with the reason of choice. Infor-mation about research approach, selection of data collection with survey design, sample selection and...
Get Complete Project Material File(s) Now! » Literature Review The purpose of this chapter is to provide the theoretical background to the topic of employer branding and internal marketing. First relationship value management will be explained followed by employer branding...
Get Complete Project Material File(s) Now! » Methodology This chapter describes the research process by illustrating the study and the methods chosen by showing how the observa-tions and interviews are structured and executed. It also discusses the trustworthiness of the...