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Get Complete Project Material File(s) Now! » Methodology & Method This section will present the chosen research philosophy and the research approach. Furthermore, the techniques in terms of data collection, the sampling method and the data analysis will be presented....
Get Complete Project Material File(s) Now! » Theoretical frame and concepts In this section, the thesis will present theoretical concepts which were used within the construction of this thesis, and that provide a solid theoretical basis from which to study...
Project topics and materials
Get Complete Project Material File(s) Now! » Uses and Gratifications Theory In today’s society, media are an integrated part of the everyday life and an aspect of social actions and interpretations of messages (O’Donohoe, 1994) and therefore, there is a...
Get Complete Project Material File(s) Now! » Facebook The authors chose the social media Facebook since it currently has 629,622,400 people using it (Checkfa-cebook, 2011), and 200 million of them are using it on their mobile devices. Facebook’s own statistics...
Get Complete Project Material File(s) Now! » The choice of social media platforms Most of the branches use Facebook since they are a local business and most of their customers are also present on Facebook. Respondents were asked about their...
Get Complete Project Material File(s) Now! » Research trustworthiness When conducting any kind of research, it is important both for the author and the reader that the study is credible and worthy of trust. This section was written in hopes...
Get Complete Project Material File(s) Now! » Strategic communication Strategic communication is defined as biased and professionally pre-planned mass communication (Sweldens, Van Osselaer and Janiszewski, 2010). Hallahhan et. al, (2007) defined Strategic Communication as a process of planning and development...
Get Complete Project Material File(s) Now! » Frame of reference In this chapter we will bring up the theoretical concepts from previous research in social media marketing and also bring up relevant theoretical aspects that we find is appropriate in...
Get Complete Project Material File(s) Now! » Frame of Reference In the following section, previous research regarding influencer marketing, millennials, and other relevant literature are presented, in order to understand how attitudes are affected. Followed by an investigation of several...
Get Complete Project Material File(s) Now! » Method In the following chapter, motivation and justification for the applied research philosophy, research approach and research design are presented. This is followed by an outline of the data collection technique and analysis...