The first abuse: a pattern of misleading representations

Get Complete Project Material File(s) Now! » Analysis of the abuses in AstraZeneca  Introduction to the analysis of the case It has already been brought to the attention of the reader that the case of AstraZenca has re-sulted in yet...

RECONFIGURABILITY WITHIN THE FOCAL COMPANY

Get Complete Project Material File(s) Now! » Investment criteria Criteria are, principles used to help with making decisions (Oxford Learner’s Diction-aries for Academic English, n.d.). Within the study are investment criteria used for de-scribing the criteria used for evaluating investments...

Perceptions about Brand Innovativeness

Get Complete Project Material File(s) Now! » Perceptions about Brand Loyalty In the beginning of the interviews, the participants were asked question regarding the topic of brand loyalty. The initial question asked to the participants was what brand loyalty is...

Social media in the business-to-business context .

Get Complete Project Material File(s) Now! » The choice of social media platforms Most of the branches use Facebook since they are a local business and most of their customers are also present on Facebook. Respondents were asked about their...

Methodology of Export Finance structuring in Russian Federation

Get Complete Project Material File(s) Now! » Is it really so beneficial to use export financing instruments in Russian Federation? “The interest of the exporter is to obtain an advance payment for the goods, and the importer’s risk is the...

Consequences of Work Environment

Get Complete Project Material File(s) Now! » Company E Company E is a telecom consultancy company that outsources contracts for both civil site constructions and equipment installations, the company was founded in 2011. The company started out small with five...

Consumer decision making process

Get Complete Project Material File(s) Now! » The power of the reference group The influence that a group has on an individual is closely related to the group’s power. There exist several different kinds of power that has been identified...

Telepresence technologies applications in travel and tourism

Get Complete Project Material File(s) Now! » Actual use As explained in the previous chapter, in TAM model for social media, the actual use of technology is shaped by the intention to use the technology, which is affected by trustworthiness....

Customer relationship management (CRM

Get Complete Project Material File(s) Now! » Information processes Information processing refers to the process by which a stimulus is received, interpreted, stored in memory and later retrieved (Engel et al. 1994 p 472). McGuire (1976) developed a model for...

Consumer involvemen

Get Complete Project Material File(s) Now! » Methodology In the following section, the authors of this paper are clarifying the method applied throughout this paper. The method chosen has been implemented to be able to answer the purpose conveyed in...