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Get Complete Project Material File(s) Now! » What is a middle manager Middle managers are traditionally seen as hierarchically below senior top management and above first-level supervision (Wooldridge et al., 2008), responsible for a business unit at the middle level...
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Get Complete Project Material File(s) Now! » The Markowitz Portfolio Theory Mean-variance theory is an important model of investment based on decision theory. The theory was developed in the 50’s and 60’s by Markowitz, Tobin and Sharpe. It shows how...
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Get Complete Project Material File(s) Now! » Economic Theory In general terms, economics can be defined as the study of the choices that we make as we cope with scarcity and the incentives that influence our choices. Economics is split...
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Get Complete Project Material File(s) Now! » Big Data as a strategic Tool Constantiou and Kallinikos (2015) argue that information is the basis for developing a strategy. As Cox and Ellsworth (1997), O’Leary (2013), Zikopoulos, Eaton, Deutsch, Deroos and Lapis...
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Get Complete Project Material File(s) Now! » Fit Between Environment and Firms A strong link exists between the industry environment and the firms operating in it, and these different elements needs to be in balance. Actually, organizations strive to create...
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Get Complete Project Material File(s) Now! » CHAPTER 4 BANKING, PAYMENTS, MFS AND REGULATION Overview As noted in the previous chapters, many of the services in Mobile Financial Services (hereafter MFS) are said to approximate to ‘banking’ services such as...
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Get Complete Project Material File(s) Now! » Taxation according to the MC The MC bilaterally, or multilaterally, divides taxing rights to countries by the use of different articles. These articles do not by themselves give a complete answer on how...
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Get Complete Project Material File(s) Now! » Market segment According to Kotler, Armstrong, Saunders and Wong (2001) a consumer market is “all the individuals and households who buy or acquire goods and services for personnel consumption” (Kotler et al., 2001,...
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Get Complete Project Material File(s) Now! » Frame of reference In this chapter the theoretical framework is presented. Brands and trade shows and their features are discussed in-dividually before explaining how the two concepts can be combined. Brands The concept...