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Get Complete Project Material File(s) Now! » Methodology & Method This section will present the chosen research philosophy and the research approach. Furthermore, the techniques in terms of data collection, the sampling method and the data analysis will be presented....
Get Complete Project Material File(s) Now! » Theoretical Framework In this chapter the readers will be provided with the theoretical body of the study. The purpose of this chapter is thus to clarify some specific terms and concepts which will...
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Get Complete Project Material File(s) Now! » Millennials The thesis will base the studies on Millennials as the target group. The reason why is that the audience in this group has a high involvement in the digital field. More than...
Project topics and materials
Get Complete Project Material File(s) Now! » Stakeholder Participation Firstly, the findings indicated that the participatory approach, as outlined in the literature review, appeared to be vital for city brands. The participation of stakeholders was already expected to play a...
Get Complete Project Material File(s) Now! » THE PHYSICAL EVIDENCE STRATEGY OF HIGHER EDUCATION INSTITUTIONS The intangible nature of services makes it difficult for students to evaluate the service before they have received it. It is therefore important in services...
Get Complete Project Material File(s) Now! » Chapter 3. Methodology Many of the research books describe the process of marketing research in six broad steps. Malhotra and Birks (2006) describe that these six steps exist out of problem definition, research...
Get Complete Project Material File(s) Now! » Frame of Reference The relevant theory to this thesis is presented in two main sections: Direct marketing and Customer loyalty. The direct marketing section includes subsections with its connections to Relationship marketing and...
Get Complete Project Material File(s) Now! » Methodology This chapter presents the research philosophy, approach and strategy used for this specific study. Moreover, it refers to the methods to collect the primary and secondary data. Finally, it provides an overall...
Get Complete Project Material File(s) Now! » Theoretical framework In this chapter we will account for and discuss various theoretical concepts that, in our view, are needed to understand the green consumer profile. This includes basic concepts for consumer behaviour...
Get Complete Project Material File(s) Now! » Traditional Marketing Vs. Green Marketing The traditional marketing process involves a broad set of activities in a firm. Kotler et al. (2001) define the marketing process as the process of analysing marketing opportunities;...