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Get Complete Project Material File(s) Now! » Research trustworthiness When conducting any kind of research, it is important both for the author and the reader that the study is credible and worthy of trust. This section was written in hopes...
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Get Complete Project Material File(s) Now! » Self-reference Geyer (1995:15) points out that “the important concepts of second-order cybernetics all start with „self‟, if not in English, then in Greek („autopoiesis‟)”. Luhmann (1995:33) states that “The concept of self-reference designates...
Get Complete Project Material File(s) Now! » Moderators of market orientation Moderators are those factors that are not antecedents or direct consequences of market orientation, but that can nevertheless influence business performance. Business performance can be moderated by supply and...
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Get Complete Project Material File(s) Now! » Chapter Three: The Resource Based View and Marketing Strategy Introduction This chapter deals with the resources based view and its link to marketing strategies. The major constructs of the study such as marketing...
Get Complete Project Material File(s) Now! » Frame of Reference The relevant theory to this thesis is presented in two main sections: Direct marketing and Customer loyalty. The direct marketing section includes subsections with its connections to Relationship marketing and...
Get Complete Project Material File(s) Now! » Methodology This chapter presents the research philosophy, approach and strategy used for this specific study. Moreover, it refers to the methods to collect the primary and secondary data. Finally, it provides an overall...
Get Complete Project Material File(s) Now! » CHAPTER 2 ADVERTISING IN FINANCIAL SERVICES INTRODUCTION In this chapter advertising in financial services and its various elements, specifically those aimed at eliciting a response from the intended target market through direct response...
Get Complete Project Material File(s) Now! » Population and sampling In order to identify the respondents required for the research study, a sampling plan is required (Parasuraman, Grewal, & Krishnan, 2007). The sample selected needs to be representative of the...
Get Complete Project Material File(s) Now! » Frame of Reference In the following section, previous research regarding influencer marketing, millennials, and other relevant literature are presented, in order to understand how attitudes are affected. Followed by an investigation of several...
Get Complete Project Material File(s) Now! » Frame of Reference This chapter aims to provide an overview of relevant literature and theories. As explained by the author below the Theory of consumption values will be applied and explained in correlation...