How to market online

How to market online, in this article we will list the most important and best modern e-marketing methods over the Internet, but at the beginning, we would like to explain. What's online marketing? E-marketing or digital marketing includes all the...

Study of influencers impact on consumers mobile impulse buying behavior

Get Complete Project Material File(s) Now! » Data Collection Data collection refers to gathering primary and secondary data (Hox & Boeije, 2005). Primary data is original data that are collected for a specific research problem, by conducting the right research...

Innovation and economic growth

Get Complete Project Material File(s) Now! » Literature review This chapter offers a broad context to understand innovation and characteristics of R&D investments. It gives an overview of different methods of financing R&D and then continues by providing a short...

TAM’s need for Extension – Hedonic Aspects

Get Complete Project Material File(s) Now! » Approach to Literature review To write a thorough literature review about the topic, the authors first needed to conduct a sophisticated literature search. This search was carried out on three platforms (Primo, Scopus...

Touchpoints and interactions in customer journey 

Get Complete Project Material File(s) Now! » Theoretical background In the following chapter the literature review that the thesis is based on is presented. The chapter begins to explain the main concepts in the theory of customer experience that are...

The prerequisites for the further theoretical development

Get Complete Project Material File(s) Now! » Literature review This chapter introduces the relevant literature review on the theme. Firstly, the paper presents the importance and meaning of brand values and its’ alignment with customer’s loyalty. Secondly, the theme about...

The Old Economy and New Economy

Get Complete Project Material File(s) Now! » Scenarios The future is impossible to predict accurately, for instance development in technology, changing of regimes, and economic recession or growth. This doesn’t mean that businesses still don’t have to make decisions. Because...

Consumer behavior for online grocery shopping

Get Complete Project Material File(s) Now! » Impulsive buying According to Rock (1987) impulse buying is a concept about how humans tend to vary their impulsiveness and how they handle the urges that come upon them, and how likely one...

Isolated Vertices and the Longest Edge of the Minimum Spanning Tree of Weighted Configuration

Get Complete Project Material File(s) Now! » Viral Marketing: Examples, Applications and Numerical Studies In a viral marketing campaign, a firm initially targets a small set of pioneers and hopes that they would influence a sizeable fraction of the population...

Farm typology in the Berambadi watershed (India)

Get Complete Project Material File(s) Now! » Today’s and tomorrow’s challenges for the agriculture Agriculture is facing many challenges both in terms of productivity and revenue and in terms of environmental and health impacts. Agriculture must thus face a demand...