- Tuesday
- July 23rd, 2024
- Share Files
How to market online, in this article we will list the most important and best modern e-marketing methods over the Internet, but at the beginning, we would like to explain. What's online marketing? E-marketing or digital marketing includes all the...
Get Complete Project Material File(s) Now! » Data Collection Data collection refers to gathering primary and secondary data (Hox & Boeije, 2005). Primary data is original data that are collected for a specific research problem, by conducting the right research...
Get Complete Project Material File(s) Now! » Literature review This chapter offers a broad context to understand innovation and characteristics of R&D investments. It gives an overview of different methods of financing R&D and then continues by providing a short...
Get Complete Project Material File(s) Now! » Approach to Literature review To write a thorough literature review about the topic, the authors first needed to conduct a sophisticated literature search. This search was carried out on three platforms (Primo, Scopus...
Get Complete Project Material File(s) Now! » Theoretical background In the following chapter the literature review that the thesis is based on is presented. The chapter begins to explain the main concepts in the theory of customer experience that are...
Get Complete Project Material File(s) Now! » Literature review This chapter introduces the relevant literature review on the theme. Firstly, the paper presents the importance and meaning of brand values and its’ alignment with customer’s loyalty. Secondly, the theme about...
Get Complete Project Material File(s) Now! » Scenarios The future is impossible to predict accurately, for instance development in technology, changing of regimes, and economic recession or growth. This doesn’t mean that businesses still don’t have to make decisions. Because...
Get Complete Project Material File(s) Now! » Impulsive buying According to Rock (1987) impulse buying is a concept about how humans tend to vary their impulsiveness and how they handle the urges that come upon them, and how likely one...
Get Complete Project Material File(s) Now! » Viral Marketing: Examples, Applications and Numerical Studies In a viral marketing campaign, a firm initially targets a small set of pioneers and hopes that they would influence a sizeable fraction of the population...