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Get Complete Project Material File(s) Now! » Facebook The authors chose the social media Facebook since it currently has 629,622,400 people using it (Checkfa-cebook, 2011), and 200 million of them are using it on their mobile devices. Facebook’s own statistics...
Get Complete Project Material File(s) Now! » Social media has been a significant driver of advancements in SME marketing and its increasing popularity has brought many opportunities for SMEs to market their products and gather information about their customers more...
Get Complete Project Material File(s) Now! » E-Commerce In a supplier-customer dyad, relationship quality is concerned with two main factors; salesperson characteristics and behavior. Although, in a B2C e-commerce situation, there is no physical salesperson, losing the element of direct...
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Get Complete Project Material File(s) Now! » Demand The demand concept is extensively explored in the microeconomics literature. Generally demand is analyzed together with supply because there are strong connections among those subjects. Depken (2005) says that the demand of...
Get Complete Project Material File(s) Now! » Millennials The thesis will base the studies on Millennials as the target group. The reason why is that the audience in this group has a high involvement in the digital field. More than...
Get Complete Project Material File(s) Now! » Customer Relationship Management There are many different definitions of CRM. Many believe that the concept is a computer system that companies use to store customer information in order to provide customers with customized...
Get Complete Project Material File(s) Now! » Information processes Information processing refers to the process by which a stimulus is received, interpreted, stored in memory and later retrieved (Engel et al. 1994 p 472). McGuire (1976) developed a model for...
Get Complete Project Material File(s) Now! » Moderators of market orientation Moderators are those factors that are not antecedents or direct consequences of market orientation, but that can nevertheless influence business performance. Business performance can be moderated by supply and...
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Get Complete Project Material File(s) Now! » Chapter Three: The Resource Based View and Marketing Strategy Introduction This chapter deals with the resources based view and its link to marketing strategies. The major constructs of the study such as marketing...
Get Complete Project Material File(s) Now! » Methodology and Method In this section, the methodology and method are presented. Firstly, methodological aspects such as the research philosophy, approach, and strategy are discussed. Secondly, aspects related to method including research method,...