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Get Complete Project Material File(s) Now! » Frame of Reference This chapter provides an overview of research in the areas of e-personalisation, e-privacy and consumer be-haviour and introduces different models which will be used for the analysis of empirical data...
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Get Complete Project Material File(s) Now! » Theoretical Framework The theoretical framework consists of fundamental marketing- and more detailed theories linked to social media and Facebook marketing. Our intention with this is to give the reader a more comprehended overview...
Get Complete Project Material File(s) Now! » Introduction According to the World Tourism Organisation (2005), tourism is one of th biggest contributors to global economic and employment growth. Equally vital the role accommodation plays in the tourism industry. Callon, Miles...
Get Complete Project Material File(s) Now! » INTRODUCTION The debate over the ability of dynamic capabilities (Teece, Pisano & Shuen, 1997:509) to align and realign resources (Eisenhardt & Martin, 2000:1106) in a turbulent environment for competitive advantage is rife in...
Get Complete Project Material File(s) Now! » Background ...data protection [data privacy] is also emerging as a distinct human right or fundamental right.1 Nigeria is a country that is making significant strides in terms of the access and usage of...
Get Complete Project Material File(s) Now! » Literature review This chapter offers a broad context to understand innovation and characteristics of R&D investments. It gives an overview of different methods of financing R&D and then continues by providing a short...
Get Complete Project Material File(s) Now! » Approach to Literature review To write a thorough literature review about the topic, the authors first needed to conduct a sophisticated literature search. This search was carried out on three platforms (Primo, Scopus...
Get Complete Project Material File(s) Now! » Theoretical Principles In this chapter, we have collected some widely used and well-known theoretical methods that are used for product development. We have portrayed the methods of Value Analysis, Quality Function Deployment, Failure...
Get Complete Project Material File(s) Now! » Microplastics: The Situation of Today To better understand the extension of the issue with microplastics, as well as the relation to the textile industry, this part as follow will present previous research. The...
Get Complete Project Material File(s) Now! » Theoretical framework In this chapter we will account for and discuss various theoretical concepts that, in our view, are needed to understand the green consumer profile. This includes basic concepts for consumer behaviour...