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Get Complete Project Material File(s) Now! » Possible factors for success The phenomena of internationalisation Internationalisation occurs when the firm expands one or several business activities into in-ternational markets (Hollensen, 2004). The process of internationalisation has been the tar-get of...
Get Complete Project Material File(s) Now! » CHAPTER 4 - RELATIONSHIP MARKETING VALUE ANTECEDENTS AND MEDIATORS INTRODUCTION The recent focus on relationship marketing value (Li, 2010: 313) studies aims to design specific models and frameworks revealing relational antecedents and mediators....
Get Complete Project Material File(s) Now! » INTRODUCTION In recent years the global business environment has been characterised by an economic crisis that has affected almost all sectors of the economy, with volatile market conditions and resource constraints creating considerable...
Get Complete Project Material File(s) Now! » INTRODUCTION AND BACKGROUND TO THE STUDY The development of the craft industry is a key strategy of the South African (SA) government for sustainable development and the creation of employment opportunities (Department of...
Get Complete Project Material File(s) Now! » Theoretical Framework The theoretical framework deals firstly with a section explaining the selection of the framework, the phenomenon of place branding and CSR. Furthermore, a communication model within place branding is presented. The...
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Get Complete Project Material File(s) Now! » Frame of Reference In this chapter the authors will present the theoretical framework concerning branding concepts and other relevant theory associated with the topic. The theoretical framework is the foundation for the empirical...
Get Complete Project Material File(s) Now! » Frame of reference In this chapter we will bring up the theoretical concepts from previous research in social media marketing and also bring up relevant theoretical aspects that we find is appropriate in...
Get Complete Project Material File(s) Now! » Frame of Reference In the following section, previous research regarding influencer marketing, millennials, and other relevant literature are presented, in order to understand how attitudes are affected. Followed by an investigation of several...
Get Complete Project Material File(s) Now! » Theoretical Framework In terms of product distribution, the transportation system is defined as the physical link that connects all fixed points in a logistic supply chain. By connecting geographically dis-persed operations, the function...
Get Complete Project Material File(s) Now! » Literature Review The purpose of this chapter is to provide the theoretical background to the topic of employer branding and internal marketing. First relationship value management will be explained followed by employer branding...