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Get Complete Project Material File(s) Now! » Theoretical background In the following chapter the literature review that the thesis is based on is presented. The chapter begins to explain the main concepts in the theory of customer experience that are...
Get Complete Project Material File(s) Now! » Current Discussions and Findings How can one invest wealth acquired? Portfolio theory provides a solution to this based on two principles: Maximizing the expected return and Minimizing the risk of the portfolio. These...
Get Complete Project Material File(s) Now! » Theoretical Analyses Sustainability & Sustainable Development Sustainable development is defined as the conversion of the commitment and thinking ways of the management and the capacity of the organization to perform and include key...
Get Complete Project Material File(s) Now! » LITERATURE REVIEW AND THEORITICAL FRAMEWORK The aim of this section is to present literatures relevant to this research and to provide a theoretical framework. The chapter begins with a review of definitions and...
Get Complete Project Material File(s) Now! » Strategic communication Strategic communication is defined as biased and professionally pre-planned mass communication (Sweldens, Van Osselaer and Janiszewski, 2010). Hallahhan et. al, (2007) defined Strategic Communication as a process of planning and development...
Get Complete Project Material File(s) Now! » Literature review This chapter introduces the relevant literature review on the theme. Firstly, the paper presents the importance and meaning of brand values and its’ alignment with customer’s loyalty. Secondly, the theme about...
Get Complete Project Material File(s) Now! » Scenarios The future is impossible to predict accurately, for instance development in technology, changing of regimes, and economic recession or growth. This doesn’t mean that businesses still don’t have to make decisions. Because...
Get Complete Project Material File(s) Now! » Impulsive buying According to Rock (1987) impulse buying is a concept about how humans tend to vary their impulsiveness and how they handle the urges that come upon them, and how likely one...
Get Complete Project Material File(s) Now! » The brand concept The usage of the term brand for marketing and business purposes originates from the brand marks that cattle would get in order to be able to identify the owner. And...
Get Complete Project Material File(s) Now! » Food aid in Ethiopia Ethiopia has been one of the world’s major recipients of international food aid for decades. As a result, over the last twenty years, food aid has amounted to one-tenth...