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Get Complete Project Material File(s) Now! » Theoretical Analyses Sustainability & Sustainable Development Sustainable development is defined as the conversion of the commitment and thinking ways of the management and the capacity of the organization to perform and include key...
Get Complete Project Material File(s) Now! » LITERATURE REVIEW AND THEORITICAL FRAMEWORK The aim of this section is to present literatures relevant to this research and to provide a theoretical framework. The chapter begins with a review of definitions and...
Get Complete Project Material File(s) Now! » Strategic communication Strategic communication is defined as biased and professionally pre-planned mass communication (Sweldens, Van Osselaer and Janiszewski, 2010). Hallahhan et. al, (2007) defined Strategic Communication as a process of planning and development...
Get Complete Project Material File(s) Now! » Literature review This chapter introduces the relevant literature review on the theme. Firstly, the paper presents the importance and meaning of brand values and its’ alignment with customer’s loyalty. Secondly, the theme about...
Get Complete Project Material File(s) Now! » Impulsive buying According to Rock (1987) impulse buying is a concept about how humans tend to vary their impulsiveness and how they handle the urges that come upon them, and how likely one...
Get Complete Project Material File(s) Now! » The brand concept The usage of the term brand for marketing and business purposes originates from the brand marks that cattle would get in order to be able to identify the owner. And...
Get Complete Project Material File(s) Now! » Food aid in Ethiopia Ethiopia has been one of the world’s major recipients of international food aid for decades. As a result, over the last twenty years, food aid has amounted to one-tenth...
Project topics and materials
Get Complete Project Material File(s) Now! » Literature review on the sustainability of business parks The literature review is carried in a cascading approach starting with the definition of the EIP. This review is narrative and multidisciplinary, investigating the topic...
Get Complete Project Material File(s) Now! » Arbitrage-Free neural networks Criticisms of neural network from a regulatory per-spective In the previous section we gave some evidence of the enthusiasm of the finan-cial sector with regard to statistical learning and more...
Get Complete Project Material File(s) Now! » Viral Marketing: Examples, Applications and Numerical Studies In a viral marketing campaign, a firm initially targets a small set of pioneers and hopes that they would influence a sizeable fraction of the population...